Online marketing & research job

Online Marketing is lot study & research job. Marketer do following research to identify user/customer as per their client requirement.

1. Gender

a) Male

b) Female

2. Age

a) 55+

b) 18-24

c) 25-34

d) 25-54

e) 35-44

3. Income

a) 50k +

b) 75k +

c) 50,000 – 74,999

d) 75,000 – 99,999

e) 1,00,000 – 1,49,999

f) 150k +

4. Education & Occupation

a) High School Grad or Less

b) College Grad or Less

c) Post Graduate

d) College Graduate +

e) Professional / Managerial

f) Sales / Retail

g) Secretarial / Clerical

h) Services / Labour

i) Student

j) Retired

k) Self-Employed

5. Marital Status

a) Single

b) Married

c) Have Children

6. Online Usage

a) Frequency Online Everyday

b) Online Connection Type is Broadband / Dial-Up

c) Accessing From Work

d) Accessing From Home

7. Online Purchase

a) Purchased Online in the Past 30 days

Additional Information

1. a) Urban / Ruler

b) Man / Women / Boy / Girl

c) Kid / Adult / Middle / Old

d) Class – Higher / Middle High / Middle / Lower Class

e) Age – 0-20 / 21-40 / 41-60 / More

f) Culture (define)

g) Language

h) Pay Scale

i) Service or Product – Free / Paid

j) Which type of traffic required – B2B (Seller) / B2C (Buyer) / User / Traffic

k) The Product for - International / National / State

Research of Client Site

2. Type of website (define)
3. Write competitor website addresses
4. At present position of the site in the respective market
5. What product / service it offering
6. What marketing method competitors are using
7. Earning source of the site
8. Is the site offering single / multiple products.
9. Write all the name of product the site offering
10. The products / services mostly use by ______________
11. For what action the site paying ___________________